Most cameras made today are released with fanfare and quickly forgotten by their maker, dropping into obsolescence. Phase One has a different philosophy focused on long term platform development. Rather than release a new body every year, Phase One invested in creating a camera platform, the Phase One XF, that included all the hardware, sensors, and computing power would be needed, not just at launch, but for all the features on their multi-year roadmap.
Feature Update 1 brought the seismographic vibration delay mode, bullseye level, and hyperfocal focusing. Feature Update 2 was focused on sequence photography such as automated focus stacking, timelapse, and HDR. Feature Update 3 brought Profoto Air TTL, manual control of Profoto lights from the camera, electronic shutter, flash analysis, and control of the darkframe behavior.
And now, Phase One is introducing the Honeybee XF Upgrade: the first ever medium format camera body hardware component upgrade that doesn’t require committing to an entirely new camera body. The new HAP-2 autofocus sensor that comes with the Honeybee XF Upgrade offers two major advances: first, the HAP-2’s low light performance sensitivity has been increased by 2.5 stops; and second, the dynamic range of the sensor has been improved by 1 stop in low contrast scenes.
For more information, read our blog.