It’s Official — a New 80mm Lens is Coming to the XF!

Since the film days, 80mm lenses have been invaluable workhorse optics for medium format photographers. By offering a natural angle of view, robust depth of field control, and high image quality with a relatively simple optical formula, that remains true to this day — the most current lens in this focal length, the Schneider Kreuznach […]

2020 Black Friday Event

Phase One Black Friday Banner

Digital Transitions 2020 Black Friday Event This year Digital Transitions is bringing together the best Black Friday deals for medium format. Check out our Phase One Black Friday offerings below and get in touch with one of our sales reps for more details on building a kit, available discounts, and getting the most out of […]

Why You Need to Upgrade Your Photo Gear Before the End of 2020

Section 179 of the US Tax Code allows small businesses to deduct the full purchase price of equipment in that tax year (even if they’re leasing it), up to $1,000,000, instead of spreading the depreciation of the purchase over multiple years. This means that if you buy a new camera system or photo gear, you […]

broncolor Black Friday Deal

We are kicking off our Black Friday event with a special deal on lighting for your studio! From now through November 30th, upgrade and save on select broncolor equipment and accessories. Score on the best light shapers available with 30% OFF Paras equipment. With a variety of soft or spot-light options, this is perfect for your […]

Free Upgrade to Capture One 21 With New License Purchase

Capture One Version 21 Banner Image

Upgrade to Capture One 21, It’s On The Way The latest version of Capture One Pro is slated to release soon, and that means it’s time to start thinking about your upgrade to Capture One Version 21!  From now until Capture One 21 is released, if you purchase a new license, you’ll receive the free upgrade […]

Amr El-Shafei Shares His Adventures with Phase One

Long Time Partner We’re delighted to share that our long-time partner, Dr. Amr El-Shafei, was recently featured by Phase One in their new stories collection. A Digital Transitions client for nearly a decade, Amr is a cardiologist and travel photographer with a talent and passion for creating stunning imagery across the globe.  Uncompromising Standards Like […]

Pre-Order Capture One Pro 21 and Save Up To 20%

The annual update to Capture One Pro is on its way and that means it’s time to upgrade! Get even more out of the leading raw photo editor with the latest version. From now until December 7th you can upgrade your single-user license at a discounted rate! Capture One Pro 20 single-user licenses are offered an […]

Expanding The Phase One X-Shutter Platform: The Future of Technical Cameras

The Phase One X-Shutter Platform is Expanding When Phase One released the XT, they unveiled a brand new mechanism for lens and shutter control, the X-Shutter. Integrated directly into the native Rodenstock optics for the system, the X-Shutter made controlling technical camera lenses easy, without any mechanical adjustment, opening/closing, or external power sources required. We’re […]